Investment Services – Branding Video
Overview
The objective of this project was to create a 30-second ad to be used on social media that reflects the firm’s core values of trust, competence, and simplicity. The ad should include an animated logo.
Tools Used
- After Effects
- Illustrator
Approach
Gold and black were used as the primary colors to establish a sense of “trust and competence.” The color palette was kept narrow and the graphics simple to reinforce the “simplicity” core value. The bouncing ball was also utilized to promote a sense of simplicity. It rolls in at the end to form the period, reinforcing a sense of competence with its definitive last word. The firm’s existing white swan logo received a makeover and was animated with the chosen color palette.
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